WOMEN ONLY TAXIS
First there were women only compartments, women only floors in hotels, women targeted credit cards and now someone has thought of women only Taxis. This is a great idea, considering how difficult it is to differentiate one taxi service from another. In India, an auto is an auto is an auto with no difference what so ever. I have always thought there is potential to ‘brand’ them’ as ‘green autos’ which use CNG, with a clean shaven and well spoken trained driver. Now, with this idea of women only autos, this ‘branding the auto’ idea goes further. I am pretty sure that atleast 50% of the auto passengers are women. Another statistic will tell you the number of rapes and murders committed by the Auto or Taxi drivers, most murders motivated by rape. At Night, having a women auto driver automatically generates more trust and safety for a women passenger. What a great idea, but taxi-rules in India do not promote owning a taxi-company. Therefore the car rental market/ Taxi market in India is very highly fragmented.
Pink taxis for women
United Arab Emirates: Wednesday, August 16 - 2006 at 07:21
Dubai will soon run women-only taxis, with women drivers, according to Gulf News. The new taxis will have a distinctive pink roof, pink seats and interiors. 50 will be rolled out in the next few months.
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